Engagement on Instagram should be seen as the interaction and commitment created in the relationship between customer and brand.

Through engagement with the public, the company is able to form a relationship of trust with customers and retain a good portion of these people.

People’s engagement with brands and influencers has become one of the main numbers to be used as a metric in recent years.

This happens because the number of followers is not enough, but job function email list rather how many of these followers actually follow and interact with the brand or person.

Improving your engagement should go hand in hand with the idea of ​​improving your relationship with your audience.

Now that we understand what it is, we will give you tips on how to improve engagement on Instagram .

Find out what your audience wants to see

The first step to improving engagement on Instagram is knowing your audience.

To view basic information about your audience, go to your profile virtual event marketing tab, tap the menu icon (those three lines in the top corner) and tap information.

In this tab, you can see information about your audience such as gender, age range, etc. Having this information is important, but it alone will not answer what your audience wants to see or improve engagement on Instagram.

To improve engagement on Instagram, you must invest your time in getting to know your audience by bringing different types of content.

Bet on humor, tips related to your business, phrases for reflection, etc.

You need to find a type of content that generates more interaction and results with your audience. Knowing this, try to invest your time in creating more content of this type and you will be able to improve engagement on Instagram.

In this experiment, you will probably already feel an improvement in engagement, but understanding your audience is the first step to improving engagement on Instagram.

Create your visual identity

Visual identity is an important point to take into consideration zn business directory when it comes to improving engagement on Instagram.

A profile with a good visual identity generally has a more commercial appearance and becomes easy to recognize.

Powerful tips to make your profile attractive and improve engagement on Instagram:

• Use the same font as your logo or something very similar.
• Create a small color palette based on the logo colors
• Create your Stories highlights covers using one or more colors from the palette and the font. One app that can be useful is Highlight Cover Maker, available for Android and iOS.
• Use icons to make your profile a little more casual when creating your highlights cover.

By following these steps

You will have a much more professional looking profile and you will certainly be able to improve engagement on Instagram.

Now that you’ve adjusted the initial appearance of your profile, let’s move on to the second step of the visual identity: your publications.

It is interesting that your publications also have your logo and preferably use the main color of the created palette.

This way, it will be easy to recognize all your publications as they will have a visual pattern and this way you will be able to improve engagement on Instagram.