When it comes to purchasing products online, it is very important for the customer to see good photos of the products. Note that the ideal is to have more than one photo. Show your product from different angles. Using zoom in on the image is an excellent way to allow the customer to interact with the website and see your product in detail.
It is also essential to have a standard for images in e-commerce. Choose the ideal position for your product images, whether square, vertical or horizontal, and keep the same c level contact list dimensions for all images. This will help you display a harmonious and professional layout, generating credibility points.
Another important point is that the products in the photos must be consistent in size. We know that your e-commerce site may have products with different sizes. It is important that these size differences are noticeable in the photos. Work with proportions to demonstrate the real perception of your product.
Use photos with correct weight
It is important that the photos on your website have the correct stories on instagram and facebook weight so that your e-commerce does not have performance problems. If possible, invest in a platform where the images have a lower resolution and weight when viewed side by side and with the original resolution and weight when accessing the details of a product.
Don’t overdo the size of the images you use. Avoid using photos that are too small (which make it difficult to see details) or too large (which compromise the speed and performance of your e-commerce site). We suggest using photos that are large enough so that your customer can see some details of the product.
The most common image format today is JPG. This format is the most suitable in most cases because it has a good relationship between the image’s weight and its quality.
If you need to reduce the size of your JPG images and don’t want to lose too much quality, we recommend this webapp called Squoosh . It can compress the image without changing the quality too much. We recommend using MozJPG and reducing the quality to a maximum of 80. Below that, the difference in quality starts to become more noticeable. Between 70 and 200 kB for large images is considered a good weight.
The PNG format is also quite common on the internet. The big difference with this format is that it allows you to have transparency in images. In general, this format tends to be heavier than JPG and provides slightly more visual quality. To reduce the size of PNG images, we recommend the TinyPNG website , which can perform good compressions in this image format.
Write good descriptions for your products
A product description is simply a description of the product or products zn business directory that are in your online store. They can be fun and funny or serious and to the point. They can even tell a story to make them more appealing. You can use sizing guides and other helpful tools to make your descriptions as useful as possible to your customers. The best product description will not only convince customers that they want your product, but that they need it and can’t live without it! The product description is your chance to tell people why your company is the best and why they should buy your product.
Additionally, when a potential customer lands on your website and starts browsing, they probably have some questions or concerns. If you’re a clothing company, they’ll probably want to know about the fabric of a particular t-shirt. Without a product description, that potential customer is likely to bounce and you’ll have lost the sale.
Don’t have the same description for all products
Create good individual descriptions for your audience and also to improve your e-commerce ranking on Google. The better your description, the better your ranking on Google (you must include your keywords) and also when the customer finds your website, the good description will have a big influence on their decision to convert or not.
