The only thing that remains the same is change — which means SEO Trends now is the perfect time to start planning your digital marketing campaigns for the next months.

This includes all things related to search engine optimization (SEO).

However, what worked in the past for increasing your website’s ranking in the SERPs isn’t exactly what is going to get you through 2024.

There’s no such thing as a bad time to take a closer look at your going SEO strategy and consider what could use a little improvement.

But trends, best practices, and different approaches come and go, so it’s essential to keep your marketing knowledge super current.

Take a look at the following overview of some of the most important SEO trends to know in 2024 and beyond. Then, adjust your strategies accordingly.

1. Optimize for Google SERP features

By now, you’ve no doubt noticed that you frequently don’t country wise email marketing list even need to click through to a search result to see the answers to your burning questions. In many cases, they’ll appear right there on the SERP, thanks to Google Instant.

The same may happen with information easily obtainable from a Google Map, a knowledge panel, or any of Google’s other on-page SERP features.

Naturally, this is super helpful for users, as they may not even need to click away from their search results to get valuable information.

Sites are seeing fewer organic clicks, though, especially if they rank toward the top of the SERP. But you can still get ahead by learning to optimize for different Google SERP features.

2. Improved Page Speed

While it seems like page speed is something that shows up in these SEO trends lists each year, there’s a good reason.

Think about it for a minute. New Android and iPhone models come out every year, right? As do the latest tablets, laptops, and desktop computers, too.

These devices have better processors, meaning they pull up websites faster than before. If you aren’t doing your part to ensure your website is ready, you could really be turning off your audience.

Furthermore, Google has already made it known that page speed is a factor taken into consideration for ranking.

This means improving yours helps both the overall user experience of your website visitors and your potential to claim a coveted page one spot in the SERPs.

Not sure where to start?

There are tons of great SEO plugins for WordPress and other platforms that can spot areas in which you can improve page load from the technical side.

If that doesn’t solve the problem, then you might need to upgrade to a better plan with your web host.

3. Expanded User Experience

Let’s face it. Expanded user experiences are not streamline the return exchange and necessarily a trend that will come and go as time passes.

However, focusing on giving your site visitors the best possible impression when they’re on your page is growing as a driving force for search marketing.

To really understand this concept, we need to break it down.

First, keep in mind that a website with tons of errors, an aged aesthetic, and a terrible navigation structure is one that people will likely click off of the moment they arrive.

Next, you need to remember that Google tracks and takes into consideration time spent on a website when linked from a search.

As they see it, a website that people aren’t going to stay on to get the answers they need is likely either irrelevant or spammy.

And, as we already know, those are two things that can really turn off Google in terms of selecting links for that first page of results.

That means people click off right away because poor UX does indeed affect your chances of ranking high in the Google SERPs.

So, how do you fix this?

Start by going through and using your website as a singapore data visitor would. If you find anything annoying or generally unpleasant in the process, don’t be afraid to switch it up.

Likewise, a new site design might also be a wise idea, depending on the current status of your page.

In March 2024, Google rolled out a significant update to its algorithm, affecting how websites are assessed and ranked in search result pages. This update introduced new criteria that place even greater emphasis on content relevance and user experience. To fully understand the implications of this change and how to adjust your SEO strategy, we recommend reading our comprehensive article on the subject. Discover how to adapt to the new guidelines to maintain or enhance your positioning in search results about
Google March 2024 Core Update
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4. Better Focus on User Intent
When discussing SEO trends for 2024, it is also vital to talk about increasing your website’s focus on user intent.

While that might sound like a mouthful of jargon, it really comes down to this: people searching the web are looking for a very specific answer to a very specific issue, question, or problem.