can be tricky. Here are some emotional cues to look for:
nonverbal behavior: body language and facial expressions can reveal feelings like excitement, fear, frustration, or confusion, which you can address on the spot.
Speaking cadence: people tend to talk faster when they’re passionate about something and slower if they’re uncertain or hesitant. Look for cadence cues like these to guide your responses.
Language: do the words you are hearing have a positive or negative connotation? For example, if someone uses the word “cheap” versus “economical,” they probably don’t feel too positive about the thing they’re describing.
3. Research your prospects
doing your research makes you more credible and can build trust with a buyer. It shows that you’re serious and dedicated to helping them and their business. To get started, explore your company’s buyer personas to familiarize yourself with the type of person you’ll likely be dealing with. While this detail is high-level, it will give you a sense of your prospect’s challenges and wants ahead of time.
read up on your
prospect’s industry and company. I recommend using reddit for user insights and glassdoor for nuggets about a company’s culture and challenges. These are typically more honest sources than a company website, social media, or news article that’s been polished or editorialized.
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