Is that really the subject? One thing we know for Philippines Phone Number sure. People share things because they are interesting or useful. The research show that more interesting articles 25%, and useful articles 30% (such as education, health and science), are more likely to be share. Also read: This is what you need to know to make viral videos [research] Why is that so? It turns Philippines Phone Number out that these kinds of articles often describe innovations and discoveries that evoke a specific emotion in readers. That emotion is call ‘ awe ‘, the Dutch translation is ‘awe’. The role of emotions Could it Philippines Phone Number be that other emotions have the same effect? There are reasons to believe that experiencing an emotion, any emotion, might encourage people to share certain content.

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This also happens in everyday life. When you have Philippines Phone Number received good or bad news, you often want to share it with someone. This helps us to strengthen our social bond, because we experience the same feeling at that moment. The emotion awe (awe) Awe is Philippines Phone Number the feeling of admiration and amazement that occurs when one is inspired by knowledge, beauty, respect, or power. This expands one’s frame of reference and encourages self-transcendence (transcending one’s individual self). This feeling can be evoked by everything around us, for example Philippines Phone Number through art, landscapes, music, knowledge, and so on. This feeling encourages article sharing and plays a big role in why certain content goes viral.

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The emotion of sadness To find out whether sharing Philippines Phone Number content also applies to other emotions, Holiday’s study looked at the emotion of sadness. A score was assigned to each article based on how much distress it evoked. If an emotion reinforced Philippines Phone Number sharing, then sadness (like awe) should also increase sharing. But it didn’t. In fact, sadness has the opposite effect; sad articles were 16% less likely to be shared. The emotion of sadness therefore Philippines Phone Number made people less inclined to share. Then you may wonder: what’s the difference? Why do some emotions encourage sharing and others don’t? The most obvious difference is positivity.

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