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business owners value search engine optimization – after all, it leads to over 300% more traffic to websites than does social media. It can be hard to find the time to learn more about SEO strategies, however; especially reading SEO books.

While it might seem quicker to scan articles on the topic, SEO books can pay greater dividends.

They are written by experts. Most SEO books are written by seasoned marketing professionals who have proven their results in the field. While anyone can publish a blog post on the internet, not everyone has the career experience to author a book.
They offer peer input. Marketing is demanding work. Search engine optimization books written by experts in the field offer valuable feedback that can be hard to find locally.
They are relevant. Even SEO books published a few years ago still contain valuable content. While algorithms change, the foundations of SEO are remarkably durable and can be learned from books.

SEO Like I’m 5: The Beginner’s Guide to Search Engine Optimization – The Best for Quick Action Tips

You’ve heard SEO is important, product marketing plays
and you want to learn more and apply it to your business: that’s where Matthew Capala’s book comes in. Designed to prioritize actionable content, SEO Like I’m 5 is low on theory and heavy on workshop-style action plans.

This is a good choice for busy agency leaders who want something they can put into practice quickly. As the editors say, “our approach lets you focus on picking the fruit, not studying the tree.” In other words, tell me how to do it, not every nitty-gritty detail about why it works.

If you’re more interested in the technical aspects of how SEO functions, this might not be the book for you, but if implementing SEO best practices is high on your priority list, it’s well worth your time.

A re-release of an older publication, the authors of How to Get to the Top of Google have included more case studies from their own SEO agency as well as polished up some recommendations based on recent Google rankings.

Link Building Mastery: How to Rank Higher, Grow Your SEO Traffic and Build Authority with Backlinks – The Best Book on SEO Backlinks

The textbook-style mobile list presentation may be daunting for some, but overall we found this book accessible and coherent. At almost 500 pages long, we don’t recommend reading this book cover to cover, but rather focusing on the topics that are most actionable for your business and site. If you are coming to digital marketing from a different profession, SEO for Dummies is not a bad place to start reading.

Keyword research is probably one of the most important skills that any marketer must master. Ranking at the top of the Google search results isn’t possible without knowing how to do proper keyword research.

In this book, you will learn proven steps and strategies on how to do keyword research so that you can rank any website at the top of the Search Engine Results Page (SERP). Inside the covers of this book, you will learn how to create strategies that will boost your website’s rankings. This book should be on the bookshelf of every person involved in SEO. Business owners, web developers, marketing managers, and marketing staff will find this book invaluable.