To mean the same thing over the years without falling behind in the new demands and needs of society. Or how Nike overcomes female empowerment to, beyond empowering us as…

What we did were creative co-creation sessions. With the creative team in such a way that the new identity emerged. From  of the client team and the Summa team. The…

Formula 1 This new generation of fans demand that the sport as such be reinvented. Anyone who doesn’t understand this will be left behind. Project manager: the key to success…

Here the challenge is clear: understand these new generations so that sports entities can excite and attract them to build and retain a new generation of fans. This new generation,…

Consequently  in advertising, the media cannot modify the message, while in public relations the media can (and must) interpret the information provided by companies and institutions. In advertising, the message…

You can have quantitative market metrics, as well as qualitative ones perceptions. But, in any case both can be integrated as a dashboard in. a consolidated dashboard that will make…

Timely and effective communication, among other factors. Perceived quality (the degree of perceived satisfaction.  At three levels: of the product and/or service and or organization. As a result of their…

For this reason, it counted on us to redesign its corporate identity.  the logo and a new animation, which evolve from the distinctive signs. So characteristic of a historical brand.…

It is important to have few very recognizable elements.  Brand management What is brand management? There are not few companies that confuse the management of a brand with its implementation…

Or put another way, there are many ways to evaluate the contribution and performance of a brand. But depending on the objectives and type of brand in question.  We will…