Here the challenge is clear: understand these new generations so that sports entities can excite and attract them to build and retain a new generation of fans. This new generation,…

Consequently  in advertising, the media cannot modify the message, while in public relations the media can (and must) interpret the information provided by companies and institutions. In advertising, the message…

It is important to have few very recognizable elements.  Brand management What is brand management? There are not few companies that confuse the management of a brand with its implementation…