As an organization you have to demonstrate that you Belgium Phone Number are not only concerned with your own objectives. You also have to show that you are fully aware of the influence on people and the environment. As a result, you attract people who share the same values ​​Belgium Phone Number as you. With stories you can show people what you stand for and what your dilemmas are. But also that they can trust you and that personal data is in good hands. Coffee company De Koffiejongens Belgium Phone Number takes a stand against the pay gap between men and women. In a striking advertisement, they announced that consumers can now pay a 14 percent men’s allowance , because men receive a 14 percent more salary. In doing so, this company makes itself part of this current story. And yes, women also work at De Koffiejongens.

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More Stories from the Inside Out 1. Stories become total Belgium Phone Number experiences Many brands and organizations cite storytelling as an important means of communication. At the same time. They do not always know how to master narrative thinking in every Belgium Phone Number fiber. Stories often stick to the surface. They often have a predictable character of a one-dimensional ‘picture with a story’. That approach is no longer enough to hold the attention of the demanding Belgium Phone Number swiping audience in the on-demand society. Anyone who wants attention stimulates as many senses and emotions as possible.

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These stories contain valuable information for the HR Belgium Phone Number department and management, for example about bottlenecks in organizations that cause work pressure and stress. Organizations that deal a lot with data are increasingly using storytelling to attract Belgium Phone Number the right people or raise money. An example of this is the Gastrointestinal Foundation. On the front of a fundraising letter are data about the illness and reasons why money is needed. On the back of the letter is an experience story with a photo of a widow who lost her husband to such an illness. storytelling Belgium Phone Number trends story Gastrointestinal Foundation 4. Stories bring people together with the same values In times of growing inequality and climate change, we see another important trend. Storytelling that shows what organizations, companies or brands achieve in the social field.

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