How Asking “Why” Helps Us Cayman Islands Phone Number If you’re a parent, you’ve no doubt at some point had to master the never-ending onslaught of a “why?” session. Comedian Louis CK has a wonderful bit on this, where he talks about how his daughter’s asking “why” led him to mind-altering insanity as a question about going outside while it’s raining led deeper and deeper into the meaning of life. But of Cayman Islands Phone Number course we were kids ourselves once. Remember? We had all the time in the world — and nothing was more important than understanding the wide world around us.

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Dr. Dawn Taylor, a psychologist at Penn State who specializes in child development said something that resonates with me: “Asking ‘why’ is one of the most important strategies children have for connecting with their Cayman Islands Phone Number caregivers and learning about the world around them.” It’s also one of the most important strategies for content marketing. Let me explain… why. Using the 5 “whys” As content marketers, getting to the “why” of our content is central. We are so trained to think in the classic “features and benefits” form of Cayman Islands Phone Number creating. That it can be hard to step back and tell the larger story. And, of course, that’s what we want to achieve with content marketing.

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Our content marketing should be focused on delivering value to our audiences beyond the product or service we provide. It should ultimately answer the question Cayman Islands Phone Number of “why” our consumers care about us. There is a concept in problem solving called the “5 Whys.” It was develop by  Toyoda and was originally us within Toyota Motors during the evolution of its (now) famous Toyota Production System. It has since been adopt by a number of project Cayman Islands Phone Number management and other processes — namely Six Sigma. The classic process is simple. It’s about stating a problem, and then asking the “why” question 5 times to get to the “root cause” of the problem.



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