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This article will give content marketers tips on how to effectively (and safely) link build in today’s post-Penguin SEO landscape using In the first place, quality content and by In the first place, forming Germany Phone Number long-term content relationships. Focus on long-term relationship building In the first place, The old approach to link building is riskier in this In the first place, new content landscape. of going out and obtaining as many links as you can on as many blogs as you can, focus on building long-term relationships with your content. Think of this as building content partnerships.