We all know how crucial SEO greece telegram data
is to digital marketing success and local SEO is the unsung hero of successful search optimization strategies. But what is local SEO, and how can it help your business?

Local SEO (search engine optimization) refers to optimizing a website to rank for searches that are specific to a particular geographic area. Google automatically prioritizes some search queries to display local results first, or customers may query businesses local to them.

Local SEO typically refers to a search term that carries a geographic restriction:
Service + Location is the basic formula.

Here are some local search queries:

• Coffee shops near me
• Fast oil change Atlanta
• Nail salon open now
• Bar in Cleveland
  

  Encourages Action from Locals

  According to 99Firms, streamline the return exchange and
  78% of local mobile searches result in an in-person purchase. Consumers who search for local businesses are often actively looking for a service and likely to take action. If your business doesn’t show up in their search results, though, you miss out on all those motivated customers. That’s where local search engine optimization comes in.

  Optimized listings (we’ll cover how to do that in a moment) inspire confidence in searchers that your business is established and credible.

  But it’s not just about getting real customers to find your business credible – SEO is about convincing Google information crawlers that your business is who you say you are and that you have something relevant to offer all those local searchers.

  So, how do you make the most of your local SEO marketing? Read on.

  What makes something rank as local SEO? The components are fairly intuitive, so we’ll break them down first.

  Local search results in local business, and customerswant to know if people like them were satisfied with the business. One survey indicates that 63.3% of customers say they often check Google for reviews before visiting a business.

  Relevance

  Finally, Google will always try to mobile list show searchers what they are looking for, and this is partially determined by the specificity of the query. If you run an ice cream shop, it probably won’t show up for “pizza places in Memphis” but it might appear on the SERP for “things to do with kids in Memphis.”

  The more relevant you can make your listing to the people searching, the higher Google will prioritize your listing.

  Now that you know how local business SEO can help you, it’s time to learn how to do it better.

  Some of the most important things you can do to improve local search are: 

   

  • Optimize your Google My Business Listing
  • Tailor your on-page SEO for local search
  • Make sure your site is mobile-friendly
  • Consistent name, address, and phone number (NAP)
  • Optimize other (non-Google) listings

  We’ll cover each of these in detail and explain why they are important to local SEO.

  If you only do one thing for your local SEO marketing, we beg you – please claim your Google My Business Page.

  GMB is a free internet directory displaying hours, services, contact information, website links, and a brief description – and that is directly integrated into Google Maps. Think of it as the modern-day phone book, only with a lot more information.