retailers are responsible for over 90% of revenue for many cgs. Joint planning with retailers helps you know and grow your customers, define account metrics, and carry out forecasting and scenario planning with cross-functional teams. This helps you and your retailers achieve short-term tactical initiatives and long-term strategies.
True joint planning and access to
real-time data allow brands and retailers to collaborate. You can pivot quickly to stay ahead of the competition, ensure return on investment (roi), and maintain successful partnerships with retailers. By easily accessing the right information, a cg organization can keep retailers informed across all departments by identifying issues and making necessary changes in real time.
Empower your teams to make real-time decisions
in today’s digital economy, end customers, channel partners, and employees want the same personalization, responsiveness, and 24/7 engagement in business relationships they’ve come to expect as consumers. When you use real-time data for planning and managing resources across channels, you make their jobs easier. Access to information such as shelf availability, planogram adherence, shopper touchpoints, buyer data, promotion results, and consumer engagement lets stakeholders make quick and informed decisions. That way, when unexpected issues arise, the situation can be quickly fixed.
Traditional trade management
is labor-intensive. A salesperson spends 25% of their time designing, implementing, and overseeing promotions. But when you connect and automate data, teams have more time for strategic planning. They can quickly carry out multiple simulations using ai to create baseline forecastsopens in a new window that predict uplifts and estimate volume and revenue against goals. Your team can see how different scenarios will affect roi and make real-time adjustments.