But often information alone is not enough, it can even Russia Phone Number be a bit boring. That’s where emotion comes in. Instead of hammering away at features or facts, we should focus on emotions. You must be thinking: but not all products or services can respond Russia Phone Number to emotions, right? In principle, any product or service can focus on emotions, even those without an obvious Russia Phone Number emotional hook. Want to make content go viral? Use the right positive or negative emotions Select emotions that cause a lot of excitement and prompt people to take action (in this case: sharing your content).
Then Sadness Should Russia Phone Number
Adding more excitement to an article, ad or other type of Russia Phone Number content can have a big impact on people’s willingness to share it. You can go two ways: the negative or positive side. On the positive side, you excite people, make them laugh or inspire them. On the negative side, you make people angry, not sad. Marketers often tend to avoid negative emotions for fear that they Russia Phone Number could damage the brand. Obviously, you’re not supposed to make your own organization negative – but when used correctly, negative emotions can actually boost word of mouth. Designing messages Russia Phone Number that make people anxious or angry (high arousal) instead of sad (low arousal) will stimulate transmission.
Also Increase Sharing Russia Phone Number
Negative emotions, when used correctly, can be a Russia Phone Number powerful driver of discussion. Emotions drive people to action. They make us laugh, scream and cry, and they make us talk, share and buy. So instead of quoting statistics or providing information, we Russia Phone Number should focus on emotions. Writing and emotion To write content that responds to emotions, you will have to write from your heart and not your head and constantly observe. If you would like to take a Russia Phone Number closer look at your own writing process and learn how to get even more out of it, Cor Hospes may be able to help you with this during his Creative Online Writing training. Curious?