Search Engine Optimization germany telegram data
(SEO) is a complex marketing activity with many tasks requiring particular expertise. It’s also an area that’s changing and evolving all the time (eg: Google pushes search algorithm updates weekly) so it’s really important to get SEO right because there are direct business impacts and risks involved with getting SEO wrong.
Of course, sometimes it just comes down to the basic need to get the work done. As Ravi Davda, CEO of UK-based digital agency, Rockstar Marketing says:
“We can’t do everything ourselves. I spent years learning SEO, and only then did I start to outsource the process. I remember the days where I would sit and write blog after blog, in order to get great at writing. However, this obviously isn’t scalable, so I got to the stage where things needed to be outsourced.”
There are many other benefits of SEO outsourcing beyond scaling and cost savings. And as with everything there are some drawbacks too, so let’s breakdown the pros and cons of outsourcing SEO for both digital agencies and SMBs.
Benefits of Outsourcing SEO for Digital Agencies
For digital agencies without SEO talent, seo trends of 2024 to improve your results
the trigger for SEO outsourcing is almost certainly winning client work that requires SEO services. Apart from the potential cost savings of outsourcing work, there are also benefits specific to digital agencies:
James Taylor, an SEO Consultant in the UK outsources some SEO tasks to local VAs (Virtual Assistants) and cites benefits not only to him and his business but also to the individuals he outsources to:
Sometimes it comes down to the economics of it all and outsourcing SEO is almost always more cost effective than hiring full-time talent. The main variables are how you find the right outsource talent and how you engage them. Not all outsourcing works the same way and there is a lot of variability in freelance SEO fees.
The learning here is to be careful about the service provider you choose and not let price-point be the only deciding factor. Below, we’ll go more in-depth into this topic to ensure you start your outsourcing journey on the right foot.
Why Should You be Careful About Outsourcing SEO?
The drawbacks above relate to mobile list the potential effect that outsourcing SEO has on your organization but what about if you just have a bad experience with the quality of outsourcing. This is perhaps one reason why some companies feel like they’ve been ‘burned’ by outsourcing SEO. One such digital agency was Think Orion. Their Marketing Head, Jack Altmen shared some candid thoughts with us about their first experience with SEO outsourcing:
“To be very honest, as a Digital Marketing agency, we always faced problems providing SEO services in-house. We are experts in Google and Facebook ads so when we started outsourcing SEO services, we initially opted for a cheap service provider. This led to complaints from our clients and eventually we discontinued offering SEO services. Outsourcing to the cheapest provider was the worst decision we ever made.
“After the initial roadbump, Think Orion regrouped and decided to give SEO outsourcing another shot.
