Stories are one of the most used features on social media, and brands like Starbucks use them to showcase europe cell phone number list behind-the-scenes content from photo shoots for their seasonal thermos and mug lines or to share exclusive promotions. Stories all
ow you to connect with followers in an immediate and personal way, withou benefits of personalized recommendations in live chat t being intrusive.
Stories are interactive, can create urgency, and are perfect for spontaneous c
ontent or limited-time promotions.
Post stories showing your product creation process, brand news, or even cust
o
mer testimonials. Use question stickers to interact and keep your audience engaged.
6. Live videos
Live videos are another form of social media marketing that has gained popularity, especially on platforms like YouTube, phone number germany Facebook, and Instagram Live.
For example, various skincare brands use them to host live streams showcasi
ng their new products and conducting demonstrations to answer questions in real time.
Live marketing is direct, personal, and creates a sense of urgency. It enables real-time interaction and humanizes the brand.
Host live sessions where you can share tips or demonstrate your products. Be
sure to respond to your audience’s comments and questions to encourage engagement.
Social media marketing offers you multiple opportunities to connect with your audience and creatively. Each of these strategies can be used depending on your marketing goals and the type of brand you want to build. Whether through user-generated content, influencers, or paid campaigns, the important thing is to maintain a consistent presence, engage with your audience, and measure results to continually improve.
7. Augmented Reality Marketing
This is a trend that brands like Ikea and Sephora have leveraged to offer immersive experiences.
Augmented reality creates a unique experience that engages users and allows them to interact with your brand in innovative ways.
If you have an online store or a visual product, integrate an augmented reality tool into your website or mobile apps so customers can try products before buying.
8. Social responsibility campaigns
Social marketing, or corporate social responsibility, is another example of social media marketing that not only generates a positive image for brands but also engages the community in important causes. There are a large number of
social causes, such as environmental protection, support for children in need, and the fight against breast cancer, among others.
The greatest benefit of these campaigns is that they foster consumer loy
alty, generate empathy, and position the brand as responsible and committed to its environment.
You can launch a campaign in which a percentage of sales goes to a cause important to your target audience, and communicate it through your social media channels. Be sure to share the campaign’s progress and impact with your community.
9. Content marketing
Platforms like TikTok and Instagram are an effective way to quickly capture audience attention with reels or short videos. Brands use these formats to share creative, educational, or entertaining content.
This format generates immediate engagement, ideal for capturing the attention of young audiences and users who mostly prefer to connect from mobile devices.
You can develop a series of short videos about your product or service, showing its use, benefits, or even behind-the-scenes footage. Use music or effects popular on the platform to increase engagement.
And here’s a tip: if you’re new to video content, there are tools that allow you to work as if you were an advanced user. For example, most video editors come with easy-to-use features, such as adding subtitles to a video , a video trimmer, a music visualizer, a video background remover , a file converter, and a video translator . This makes the process easier and faster for beginners.
