One of the issues that has become crucial in recent times for brands and companies is the environment. Consumers are increasingly aware of the importance of respecting the environment and…

Consumers like to think that they make their consumption decisions based on rational data, logical questions and in-depth reflections on what they want to buy and on what will be…

Establishing a strong relationship with consumers is very important. Brands and companies know this and want to work to position themselves in that field almost in any case. In a…

The boundaries between what can be done and what cannot, between what should be done and what not is increasingly porous. “The blurred boundaries mean that people are more and…

One of the things that have always been repeated when talking about neuromarketing was that it was not manipulation. The experts, whenever they spoke in public about this marketing trend…

One of the objectives of brands and companies is to ensure that their consumers become loyal to their products, their services and their identities. There is nothing that more like…

Among managers and managers of large companies and brands the issue is much more recurrent, but among those who make decisions in SMEs it is much less common. Among small…

What is the power of brand enthusiasts and how do they affect their bottom line? Although there are those who are beginning to point out that perhaps the idea of…

Positioning yourself in the market is difficult. There are more and more brands, more messages, more noise. All of them are trying to capture the consumer’s attention and all of…

Competing to ensure that the consumer becomes an always faithful ally of the company, who prefers it not only to consume but as a recurring reference and that it is…

María Sánchez del Corral, president of the Spanish Marketing Association, has inaugurated the first of the periodic meetings that ProBusiness Place has organized in collaboration with the Influencers Media Group…

One of the words that are repeated repeatedly when talking about marketing and the strategies to be followed is that of ‘consumers’. After all, consumers are the ultimate goal of…

The question is closely related to how things have changed and how the expectations that consumers have of what companies do and are going to do have changed. Due to…

This work focuses on the doctoral thesis of the Spanish researcher Luis Alberto Casado Aranda , professor at the Madrid Distance University (UDIMA), which was presented at the University of…

We have all regretted at some point of a decision we have made previously. Sometimes regret comes almost instantly. Other times it takes time and we have to see how…

One of the things that companies have had to learn in the world of data and how it impacts business decisions and improves results is that they cannot contain things…

Chocolate is one of those products in which consumers tend to have a certain unanimity. It is something that ‘tastes good’ and is a product of desire that you like…

There was a not-too-long time when pacing an outdoor banner seemed like the most a business could do when it came to marketing. Fast forward to the present day when…

Knowing customers in a concrete and specific way has become one of the great obsessions of companies. They all need to be able to profile their potential consumers as much…

The consumer has evolved, either due to the dynamism of the market, the development of technologies, the emergence of new and complementary products and services, or simply because their demand…

It is one of the materials from which gifs and memes are made, which many of us have possibly shared on social networks or in a conversation in messaging at…

On other occasions we have talked about how the world of gastronomy has relied on neuroscience to discover and describe how certain sensory stimuli influence the perception of what we…

Over the years, decades and even centuries, the entertainment industry has known how to play very well with the different elements that the market made available to reach consumers in…

In the mid-1930s, a book became a best-seller in the United States, one of those that sold many books at once and that entered the conversations almost becoming a cultural…

In the list of marketers, there are not a few profiles who come from afar. They are workers who are performing functions that other workers did before them and that…

Stan Lee, the comic book writer and editor, just died. Lee was one of the biggest names in the comic book publishing industry of the 20th (and 21st) century and…

Marketing experts know and are well aware that a product will be successful or not depending on whether it is able to activate the area of ​​the brain known as…