Lead Generation

On February 1, 2024, Google and Yahoo began implementing new requirements for bulk email senders. The guidelines largely focus on […]

Below you can find 4 strategies to improve your return path and optimize your marketing emails: Implement email authentication protocols :

If you want to configure or change the email return path, you need to do the following: Let’s say your

The goal of every email marketer is to send their emails directly to their targets’ inboxes. However, achieving this goal

It’s easy to get caught up in the heat of the moment and send an angry or emotional email, but

Email is one of the easiest business communication tools to use. However, sending effective email requires careful consideration. It’s important

Writing great business emails requires a lot of copywriting knowledge, but if you want to get quick responses, you need

Authentication tools are another useful feature of an effective ESP. These tools provide proof that the email coming from your

Sending reputation is the perceived quality of your outgoing mail as measured by ISPs (Internet Service Providers). ESPs play a

Email deliverability refers to the process by which an email message successfully reaches the recipient’s email inbox. This is a

Fixing your email reputation can take time and effort, but it is possible. Some steps you can take to improve

Demonstrating compliance with regulations such as KVKK and GDPR (in Europe) increases trust and credibility with recipients. Compliance demonstrates that