First it was the millennials and then it was the members of Generation Z. Brands and companies had to learn how these consumers were changing things and how demographic changes…

Not only are more and more people practicing eSports, but also more and more are consuming linked content, following the stars of these sports and watching the great finals of…

Companies have assumed in recent months that they have to incorporate influencers into their marketing strategy. Despite all the problems that influencers present, such as fake followers, questionable engagement or…

Advertising and messages related to the marketing strategy are crucial to reach consumers, get them to get hold of brand products, and position yourself as prominently as possible. You need…

The customer experience has a lot of marketing and it also has a lot to reflect the current social paradigm. As a consequence of globalization and the integration of technology…

In these times, brands and companies are increasingly at a loss when it comes to determining what it is that makes their consumers connect with them. Maybe for decades things…

First it was the millennials and then it was the members of Generation Z. Brands and companies had to learn how these consumers were changing things and how demographic changes…

Not only are more and more people practicing eSports, but also more and more are consuming linked content, following the stars of these sports and watching the great finals of…

Companies have assumed in recent months that they have to incorporate influencers into their marketing strategy. Despite all the problems that influencers present, such as fake followers, questionable engagement or…

Advertising and messages related to the marketing strategy are crucial to reach consumers, get them to get hold of brand products, and position yourself as prominently as possible. You need…

In the world of advertising, especially online, the personalization of content has become the goal to be met and the expectation that consumers take for granted. In the midst of…

A keyword has become one of those recurring elements when it comes to marketing and the strategy that companies must follow. The word is experiences and it has been entering…

This not only allows us to establish which are the best of the year and those that have achieved the most optimal results, but also to establish what they have…

One of the lessons that neuroscience has taught when it comes to marketing is that, on the scale of key issues that impact how things are received, some senses have…

Not a few have been the changes that modern life has imposed. Every time you go faster and busier, or at least that is the feeling that citizens have, but…

Not many years go by without brands and companies having to sit down to do their homework and understand new consumers. If a few years ago they were lost to…

The weather has an impact on consumer behavior. It is something that the tourism industry knows very well, to which the unexpected good weather can be a gold mine and…

Where is marketing going and how should things be done to connect with consumers, taking into account all the social, cultural and demographic changes that have occurred in recent times?…

They say that playing is not just for children, and it is very true, because we adults also need it a lot, at least from time to time; since the…

One of the lessons that marketers and advertising managers have had to learn in recent times has been that traditional advertising formats no longer work. The ‘usual’ advertisements have become…

One of the elements that most concern marketers when establishing which strategy to follow is defining which audiences to connect with. If something has become clear in recent times, it…

Anyone who has ever bought at Ikea – and there are not a few consumers who have done so – knows that once they have paid for the product, everything…

I want to talk to you about how to apply 21st century marketing to do business.” This has been the declaration of intent by Jordi Urbea, CEO of Ogilvy Barcelona…

Neuroscience broke into the sciences panel in recent years and became an emerging element. After all, it allowed us to achieve one of those things that were sought with great…

When you talk about marketing and advertising, you usually talk about large investments, strategies of large companies and high-level movements. All this means that, in a way, it ends up…

It does not matter that they try to reach an adult audience and not a child audience, in which the animations and characters seem to make more sense. Brand mascots…

In a world in which we always carry a mobile device with us, in which there is always an internet connection available in one way or another and in which…