According to a 2017 survey by IBGE , Brazil has around 144 million users with Internet access. 69.9% of the population over the age of 10 has access to the Internet, with the vast majority of these accesses being through smartphones. With this data, we can conclude that through the Internet, it is possible to reach a much larger audience than with a physical store, especially if it is prepared to receive access from mobile devices.

In e-commerce, your store will be open 24 hours a day, 7 days country wise email marketing list a week, which means that regardless of the time, you can continue to receive customers and generate purchases.

For your customers to have a good shopping experience

Your online store needs to adapt to different screen sizes such as cell phones and tablets, be attractive, easily complete the purchasing process and be found in Google searches, links on social networks and advertisements, so it will receive several visits, which will increase the chances of conversions.

An online store has several features that can help you increase the importance of agile architecture for e-commerce your sales. A good e-commerce site will have inventory control and allow you to register products in different colors and sizes, as well as automatically calculate shipping costs and estimated delivery times.

In your e-commerce, you can have one or more operating models, such as B2C and B2B, but remember that “shooting in all directions” will not increase your chances of success.

To ensure your store is a success from the start, we have put together 8 tips to help you start your e-commerce store off on the right foot.

Choose a market niche

Make a list of some market niches. Search the internet to see if you can find any information about this niche. This list can be brief because if something goes wrong in the next steps, you will have to go back to this step. After completing the list, research each of the possible niches and choose one of these niches. Give preference to niches and segments that are still little explored, because your chances of standing out are greater.

We recommend that you choose a niche that you already have zn business directory an affinity with, if possible. Also consider the type of product you plan to make available to your audience.

In your niche research, you should seek to understand who your audience is and what is important to them, as based on this information you will be able to become more assertive in the next steps.

Choose an ideal product for your niche

Based on your niche and your research, you should have an idea of ​​possible products that you can offer on your e-commerce site. Choose one or more products to sell. If you do not produce the products that will be on your e-commerce site, it is important that you look for suppliers for these products.

Market research and product validation
With your niche and products defined, you must carry out in-depth market research, seeking to identify direct and indirect competitors, possible competitors and other e-commerces that have the same niche, but do not operate in Brazil.

Try to validate your product with family, friends or a group that represents part of your niche. Try selling your product to them and see how you do.

It is important that you complete this step with clarity about what people think of your product and how you will sell it to them.

Identify where your audience is

Talk to your target audience wherever they are, whether on social media or offline. Find out what connects or could connect these people to your product. Your audience may communicate in a Facebook group, an Instagram profile, a Twitter account, etc. or even in places outside the online world, such as bars, shopping malls, events, etc.