a description of your ideal customer. This provides demographic traits like role and company and psychological traits like motivations and challenges. Using data, research, and interviews, you can narrow down your audience and focus on only going after those that you feel are the right fit for your offering.
My tip? Print out the persona and tape it to your desk. I even add a picture or two of what they may look like. This helps me visualize my ideal customer when prospecting and making calls.
2. Generate leads
now that you know your target audience, it’s time to start searching for them. If you have an in-house lead gen team, you can work with them to gather contact information for potential leads. If not, you can purchase lead lists from a database company.
You can also take a diy approach to lead gen. Comb afghanistan phone number list through digital resources such as linkedin or web directories. Then input the information into a crm such as sales cloud so you can track them into the nurturing phase and beyond.
Outreach once you have
your list of leads, it’s go time. You’re ready to start contacting prospects. Typical outreach methods include cold calling and emailing, but you can also try social sellingopens in a new au cell numbers window — a modern way to engage and sell to customers through social media. The big question is: where does your ideal customer spend most of their time? Try reaching out and connecting with them on these channels.
4. Qualify leads
your goal with outreach is to gauge the prospect’s interest in lead sales calls your product and qualify them as a potential customer — or not.
Many sellers follow the b.a.n.t. Framework for qualification. B.a.n.t. Stands for budget, authority, need, and timing. A prospect must have the budget for your product, be able to make a purchase decision, have a need for your product, and/or be looking for a solution like yours at the time you approach them. If a prospect fulfills three of these four criteria, they are considered a qualified customer.